Digital Ecosystem
for the Development of
Georgian Sport.

A unified digital platform connecting clubs, coaches, players, parents, and federations — building a brighter future for Georgian sport.

2026 Founded4 Founders8 ProductsU-12 → U-21 Ages
Our Story

From a Single Idea
to an Ecosystem.

In 2025, Georgian youth football included up to 50,000 children — yet records were still kept on paper or scattered spreadsheets, without a unified system across regions.

Scouts struggled to discover talent across Georgia’s various regions. The federation lacked real-time oversight, match statistics were easily lost, and match protocols were filled out by referees manually on paper.

Shota Abashidze, Giorgi Khiladze, Giga Ananidze, and Rezo Khinikadze knew these challenges well — and recognized the huge opportunity if all these processes were brought into a single digital space.

In 2026, we officially founded SportGen. Today, we are building a unified platform where federations, clubs, coaches, players, referees, and scouts collaborate seamlessly.

Vision

Our Vision.

Child-Centric
Every tool and decision is designed around the child’s healthy athletic development, wellbeing, and inspiring future.
Live Verified Data
A single, transparent, and real-time digital system where information is never misplaced and always accessible.
Equal Regional Opportunity
Every young player across all regions of Georgia gets a fair, equal chance for their talent and hard work to be recognized.
Open & Transparent
Federations, academies, coaches, and parents easily access vital sports records without bureaucratic roadblocks.
Continuous Evolution
The platform continuously refines and improves based on genuine, on-the-pitch feedback from coaches, clubs, and referees.
Unified Ecosystem
Coaches, federations, athletes, and families collaborate harmoniously and effectively within one integrated environment.
Why SportGen

Trust, Built into
Our Architecture.

The foundation of any modern sports ecosystem is trust and security. SportGen is built on an unwavering principle: young athletes’ data, privacy, and well-being must be protected first and foremost. These rules are guaranteed at the architectural level — not just written on paper.

Data Protection & Ethics Charter

Five fundamental commitments safeguarded by system architecture — security guaranteed by design.

01

Server-Enforced Access Control

Who can view what — scouts, parents, coaches, or federations — is strictly governed at the security layer. Users only access verified, authorized data, eliminating any possibility of unauthorized exposure.

02

Youth Privacy & Selective Visibility

Parents follow developmental progress and match schedules, young athletes track their personal milestones, and scouts only see metrics officially shared by the academy and family. Medical records and messages remain strictly confidential.

03

Zero-Knowledge Administrative Privacy

SportGen administration has zero access to private user conversations, confidential medical assessments, or personal files. Platform governance is strictly confined to technical support and credential management.

04

Fair Play & Anti-Exploitation Safeguards

Youth tournament data is shielded from commercial betting markets and unsporting manipulations. Live event feeds are safeguarded so youth athletics remains purely focused on player development, integrity, and the joy of sports.

05

Permanent Digital Sports Record

Player data and accomplishments are never deleted: every step from grassroots beginnings to elite competition is preserved in a permanent, verified digital passport owned by the athlete and their club.

One Unified Digital Ecosystem

Federations, clubs, coaches, parents, referees, and scouts collaborate within a single verified environment — leaving scattered spreadsheets and paper archives behind, so no talent gets overlooked.

Holistic Player Development, Not Just Scores

Multi-dimensional evaluations, age-appropriate developmental milestones, and personal progress tracking — young athletes are nurtured as evolving individuals, not mere rows in a spreadsheet.

Verified & Trusted Match Protocols

Official match events and results originate solely from referee-verified digital match sheets. A single, authenticated source of truth that resolves disputes and ensures absolute transparency.

Products

What We Build.

8 interconnected modules, one unified ecosystem — all sports stakeholders working together.

WEBLive

SportGen Web

Public sports portal — leaderboards, tournaments, club & player profiles, and official results.

COACHLive

Coach App

Digital coaching assistant — team rosters, training session planning, and player development tracking.

CMSLive

Club CRM

Club management system — academy operations, memberships, squads, contracts, and rosters.

PLAYERLive

Player App

Player digital profile — verified statistics, athletic passport, and career progress tracking.

PARENTLive

Parent App

Parent portal — child’s athletic journey, training & match schedules, and direct club communication.

FMSBeta

Federation CRM

Federation management hub — tournament administration, club & player licensing, and regional oversight.

REFEREEBeta

Referee App

Referee match application — live match event recording and verified digital match sheet sign-off.

SCOUTComing Soon

Scouts Platform

Scouting platform — nationwide talent discovery, objective analytics, and structured scouting reports.

scouts.sportgen.org
Founders

Four Minds.
One Shared Vision.

S.A.
CEO · Co-Founder

Shota Abashidze

Sports management and technology leadership.

Interesting Fact12 years in Georgian football
G.K.
CTO · Co-Founder

Giorgi Khiladze

Systems architect designing scalable, mission-critical platforms.

Interesting Fact10+ years in Cloud & Security engineering
G.A.
Head of Product · Co-Founder

Giga Ananidze

Product strategist passionate about intuitive user experiences.

Interesting FactExtensive background in sports tech product design
R.K.
Head of Operations · Co-Founder

Rezo Khinikadze

Lead coordinator for regional partnerships and club relations.

Interesting FactDeep operational ties across regional football academies
Advisors

Our Supporters.

Experienced leaders who guide and empower us throughout this journey.

Luka Okudjava

Sports Business Advisor

International coaching expert and strategic advisor

In Numbers

SportGen Today.

4
Founders
1
Advisor
8
Product Modules
12
Regional Federations
248
Clubs (Target)
14,320
Players (Target)
Roadmap

Where we started,
where we are headed.

2025 H2
Conception
Field research, visits to regional academies, market analysis.
2026 H1
Official Founding
4 founders, MVP Web release, initial dialogue with GFF.
2026 H2
Full Ecosystem
8 modules live, federation pilot launch in 3 regions.
2027
Open Beta
All registered federated clubs gain full platform access.
2028
Regional Expansion
Expansion across the Caucasus and neighboring sporting markets.
2030
International Reach
European integration and official UEFA youth standards.
Manifesto

What we do and what we don’t.

What We Do
  • We build tools for the young athlete — not for bureaucracy
  • We experiment rapidly and learn transparently in the open
  • We care just as deeply for a child in a remote region as in the capital
  • We openly share both challenges and real victories
  • We challenge the status quo every single day
What We Don’t
  • Digital vanity that yields zero real impact on the pitch
  • Passive acceptance of outdated processes — we actively modernize them
  • Gut-feeling decisions without objective verified data
  • Walled data silos or inaccessible registries
  • Losing sight of youth wellbeing for vanity competition
Recognition

Press & Awards.

Grant
GITA

Georgia’s Innovation & Technology Agency (GITA) Innovation Grant Winner

Our Principles

How We Work.

01

Flexible & Regional Presence

Our team operates from Batumi HQ and remotely, collaborating closely with regional sports partners across Georgia.

02

Continuous Refinement

Iterative, continuous enhancement driven by hands-on feedback from federations, clubs, coaches, and referees.

03

Full Transparency

Federations and academies always maintain direct, open access to verified, up-to-date data.

04

Athlete-Centric Mindset

With every new capability, our primary benchmark is: how does this meaningfully support the young athlete’s growth?

Locations

HQ based in Batumi.

HQ

Batumi

Batumi, Melikishvili Ave. 84
Mon – Fri · 10:00 – 19:004 Founders + 8 Team Members
FIELD

11 Regions

Regional Partners · On the Ground
Adjara · Imereti · SamegreloKakheti · Shida Kartli+ 6 Other Regions
REMOTE

Hybrid

Remote-First Model
Team works from anywhereOffice whenever neededAsync-first Culture